One Good Idea

One Good Idea is a platform for strategic guidance, candid insight, and practical resources for leaders navigating growth, change, and complexity.

Founded by Bethany King after 20 years leading marketing and growth inside corporate and private equity-backed companies, One Good Idea brings real-world perspective to the moments that shape businesses, careers, and leadership - helping people move forward with clarity, integrity, and a focus on what actually works.

One Good Idea

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