Turning good ideas into forward motion.
There’s no one-size-fits-all approach to growth.
I start by understanding where you are and what you’re trying to achieve - your goals, your constraints, your team, and the realities of your market. From there, we define the right path forward together.
Sometimes that means stepping in as a fractional marketing leader. Sometimes it’s focused strategic work. Often, it’s a combination - designed to meet the moment and move the business forward.
I bring a clear set of capabilities, but how we apply them is always shaped by your stage, your challenges, and your ambition - so the strategy we build actually makes sense in practice, not just on paper.
Strategic Planning
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I work with your team to identify what matters most right now, where to focus, and what to do next. Together, we translate long-term goals into practical priorities and actions that your team can actually execute - and that align with how your business needs to grow.
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Market research, definition and sizing; competitor research and intel; identifying and understanding your ICP.
Articulating value-drivers and activating them in a strategic or operational plan.
Selecting a specific growth model for your business and building a plan around it (organic vs. inorganic, sales-led vs. product-led, etc.)
Identifying issues, areas for improvement and cost-cutting measures while scaling for growth.
M&A evaluation and integration planning.
Marketing Leadership
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With over 20 years of marketing experience and nearly 10 at the executive level, in a lot of ways I’ve seen it all! This means I can integrate with your marketing team quickly to build a plan and grow capabilities for nearly anything you can think of.
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Foundational marketing support - personas, user/buyer journeys, product messaging, and website work, to name a few.
Content creation in all forms - from emails, blogs and guides to videos and commercials.
Generating leads and driving demand with full funnel analysis and management across paid and organic channels.
Establishing or improving GTM planning and motions.
AI-first tech stack and workflow evaluation and implementation
Support in shifting marketing activity to align with new strategies or goals including budget and headcount allocation.
Revenue Leadership
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I help teams build (or fix) the processes that connect marketing, sales, and operations - from planning and forecasting to how leads are generated, managed, and converted. The goal is simple: make sure the right things are happening at the right time so opportunities turn into revenue more consistently.
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Revenue and financial modeling partnership with finance.
End-to-end support in budget planning and preparation, goal-setting and establishing leading indicators for success.
Foundational marketing, sales and revenue operations process planning.
Support in building, training, and establishing processes and activity metrics for sales and customer success teams.
Developing proven playbooks for strengthening the handoff between marketing and sales.
Structuring knowledge management platforms and programs for revenue teams.
AI-first tech stack and workflow evaluation and implementation
Branding & Comms
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I help define the foundation: your vision, your story, and how that translates into messaging people actually understand and connect with. The goal is to create something clear, consistent, and usable - so your team can communicate it, and your customers can trust it.
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Full brand exploration and development of foundational brand identity guides, assets, materials and website.
A rebrand and comprehensive refresh of your website and all internal and external assets and materials.
Creative direction and project management for brand content, videos and commercials.
Outreach to identify stories, build relationships, and create content with customers, influencers and ambassadors.
End-to-end comms support - press releases, internal and external announcements, media relations - you name it!
Advising & Mentoring
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I help leaders get aligned on what matters, make better decisions, and work through the dynamics that often slow teams down. Drawing on my experience in executive roles and what I’ve learned from my own executive coaching, I bring a practical, outside perspective that helps teams move forward with more clarity and confidence.
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Digging into the root cause of common blockers like siloed communication, lack of visioning, and interpersonal conflicts, and building a plan to address them.
Support in framing or facilitating tough conversations and decisions.
An interim functional or advisory role on your leadership team during periods of transition.
Content & Campaigns
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Sometimes you just need extra support to keep things moving.
I step in as an extension of your team - helping shape the strategy, build the content, or execute the campaigns that move work forward. Whether it’s high-level thinking or rolling up my sleeves, I meet you where you are and help you get it done.
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Auditing the performance of existing content.
Leveraging SEO data and insights to establish content pillars and a content strategy.
Drafting content and collateral, or partnering with thought leaders in your company to establish a clear process for content development and review.
Ideating and structuring full funnel campaigns in partnership with sales and marketing.
Alright, I’m ready to do this thing!
I work on a monthly retainer model and with no more than 3 clients at any given time. Hire me for as little or as long as you like, but consider me a trusted partner who can integrate with your teams authentically and productively to achieve your goals.
Building from Scratch
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Companies who need help with business strategy, marketing strategy, or marketing foundations in advance of executing and/or building a team.
Start with this if you don’t know where to start, and transition to interim support at a later time!
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What I Do:
Partnership in long-term strategic planning in alignment with investor expectations or business goals.
Annual/quarterly/monthly goal-setting, including KPIs and operational work streams leveraging the strategic framework of your choice.
Revenue modeling and demand funnel modeling and forecasting.
Input and support on board or investor. materials.
Creation of marketing foundations such as brand/product messaging, personas, brand identity systems, website refreshes and content strategy.
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20-25 hours/week for deliverables, collaboration, meetings/1:1s, and synchronus feedback/reviews
Messaging/email and async work within regular business hours
Thought-partnership and leadership advising/mentoring
Support in organizational structure and/or hiring
Access to my network
Fractional Marketing Leadership
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Companies who require senior marketing expertise in a specific area, or have an in-house marketing team without a dedicated in-house marketing leader.
Choose this if you have a general idea of the help you need, or want to execute on an existing strategy with my support.
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Interim marketing leadership and team management in alignment with strategic goals.
Annual, quarterly, and monthly goal-setting, including KPIs and marketing work streams.
Develop marketing plans, campaigns, collateral, and admin materials such as budgets, investor/board presentations and more.
Partnership with sales and other revenue teams for enablement and training needs.
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15 hours/week for deliverables, collaboration, meetings/1:1s, and synchronus feedback/reviews
Messaging/email and async work within regular business hours
Thought-partnership and marketing team development and mentoring.
Access to my network
Fractional Revenue Leadership
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Companies who require an experienced marketing leader to help build and scale a strong revenue engine across revenue teams.
Choose this if you are looking to break silos, build partnerships and efficiencies with my leadership and support.
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Deep expertise in establishing processes for a strong handoff between marketing, sales and customer success.
Executive-level advising on team activity metrics, structure, comp plans, and more.
Full funnel management and executive level tech stack expertise.
Input into financial models and budget.
Partnership with revenue teams to establish working, communication, and cultural norms critical to success.
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10 hours/week for deliverables, collaboration, meetings/1:1s, and synchronus feedback/reviews
Messaging/email and async work within regular business hours
Targeted focus on mentoring revenue leaders and teams to grow strong, sustainable internal partnerships.
Access to my network
Turnkey Brand & Content Campaigns
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Companies who don’t have in-house creative or content teams but need support with specific brand campaigns or content programs.
Choose this option if you are looking to grow your content or thought leadership library with my support; or require project-based campaign planning and execution. Includes support from my extended network.
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Creative direction, content development, and project management for brand campaigns.
Develop and execute brand content and editorial calendars aligned to strategic goals.
Support for light branding, website, and collateral updates.
Leverage creative partners in my network to add polish to existing content or create new branded content.
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Brand management to ensure a consistent voice, look and feel in line with existing brand guidelines.
All creative, content briefs and messaging placemats.
Final drafts of all content written by me.
Polished library of brand or marketing assets for campaign and product launches, conferences, meetings and more.
Access to my network of creative partners.
Advising & Mentoring
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Executive teams - whether established or newly formed - and emerging leaders that could benefit from coaching to improve communication, collaboration, and collective problem-solving.
Choose this option if you could use extra support to strengthen executive relationships, nurture emerging leaders, and improve performance of the team as a whole.
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1:1 time with executives on your team to understand personal leadership styles, motivators, and areas for improvement.
1:1 time with emerging junior leaders to identify areas for development and growth.
Identify clear and actionable professional growth plans that empower leaders to bring their best self to work.
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Individual leader readouts detailing strengths, areas for improvement, and professional goals.
Growth plan recommendations - including how to best motivate and communicate with individual leaders to achieve needed outcomes.
Dedicated time for advising and mentoring.
Support in strengthening relationships or facilitating tough conversations, as needed.
Don’t see exactly what you need? That’s OK!
We can work together to scope an engagement that works for you at my hourly rate. Just reach out to get started!
I can connect you with a functional expert in my network if…
You need an SEO expert to help implement.
You need someone to set up and run your performance campaigns.
You need someone to manage your social media communities.
You need help setting up your marops/martech infrastructure.
Still have questions?
If you want to explore what it could be like to work together, want to pick my brain, or just want to connect with someone passionate about entrepreneurship, marketing and edtech. I love meeting smart, like-minded leaders and agents for change!
