Teaching Strategies | In-house | Vice President Marketing
From Sales-Led Growth to a Scalable Modern Marketing Engine
How good ideas take shape
Starting Point
1
Teaching Strategies was a market leader in early childhood education, with a strong brand and decades of organic growth driven by a large field sales organization.
The company had recently been acquired by a new private equity firm and was entering a phase of accelerated growth. While the brand was well established, marketing remained largely decentralized and focused on supporting field sales, with no formal inbound engine or structured marketing functions in place.
Challenge
2
The business needed to evolve from a sales-led growth model to a more balanced, scalable approach — building a marketing organization that could generate demand, support multiple buyer groups, and partner effectively with a more structured sales motion.
This required not just new campaigns, but new capabilities: team structure, processes, systems, and alignment across a complex portfolio of products and audiences.
Approach
3
I was brought on to build and scale the marketing organization to support the next phase of growth. This included expanding the team, establishing core functions - product marketing, content, demand generation, and marketing operations - and creating the structure needed to support both inbound and outbound growth.
In parallel, I worked closely with sales leadership to define how marketing and sales would partner - supporting the buildout of an inbound team while strengthening outbound processes and alignment.
The focus was on creating a more intentional, data-informed marketing engine that could support growth across a complex portfolio and multiple buyer personas.
What Changed
4
Marketing evolved from a primarily field-driven support function into a more structured, multi-functional organization aligned to growth.
New capabilities enabled more consistent campaigns, stronger messaging across products, and improved coordination with sales. The foundation was in place for inbound demand generation, more effective outbound support, and better visibility into performance.
What It Made Possible
5
Within the first year, the company achieved its strongest sales performance to date - reflecting the impact of a more aligned, scalable approach to marketing and sales.
More broadly, the work positioned the organization to support sustained growth, with the team, structure, and systems needed to operate more effectively at scale.
How I made it happen
